Nothing is more important than the right first impression. Whether
you are a sales representative, a member of a team of professionals,
the owner of a small business or an officer of a multi-million dollar
corporation, the right image is everything. In the era of the World
Wide Web, your PR portrait is often the first exposure to you potential
clients will have. Competence and integrity are qualities that must
be apparent when professionals are portrayed for public relations.
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"Keep up appearances; there lies the test;
The world will give thee credit for the rest"
